25+ years building serious technology.
Founded in 2011, Digital Tactics has grown from a software consultancy into a multi-product technology company. We build products, deliver services, and lead international research across AI, systems engineering, energy, and compliance. Our portfolio spans 170+ client projects and nine products.
Request a Callback
Our Mission
We build production-grade products born from real engineering challenges, used in real environments by real organisations. Every product in our portfolio started with a problem we needed to solve.
Our Vision
We are building the next generation of AI-powered tools for systems thinking, research operations, and software sustainability, backed by international R&D partnerships and a deep commitment to open standards.
25+ Years of Technical Depth.
AWS Consulting Partner, Cyber Essentials certified, Gov.uk Digital Marketplace approved. Technical consulting you can trust.
Client projects delivered across media, construction, education, healthcare, and government.
Commercial products built from real engineering challenges and client needs.
Years of combined engineering experience delivering software, products, and research.
Our Services.
AI Transformation
Strategic AI adoption, readiness assessment, and production deployment.
Innovation & R&D
International research, consortium building, and emerging technology.
Web Applications & APIs
Bespoke platforms, SaaS products, and API-driven architectures.
Performance & Debugging
Application monitoring, optimisation, and root cause analysis.
AI Ethics & Security
Responsible AI frameworks, security assessment, and compliance.
Systems Architecture
Cloud infrastructure, DevOps pipelines, and scalable design.
System Integrations
API development, data migration, and unified workflows.
Legacy Systems
Modernisation, long-term support, and stack migration.
Research Services
Consortium building, grant advisory, and R&D delivery.
Agentic AI capabilities & emerging tech.
Digital Tactics builds AI-powered tools that help organisations understand complex systems, measure software sustainability, assess AI readiness, and disseminate research. We lead ITEA GreenCode, an international programme on sustainable software across 8 countries, with GLEAM (medical AI) pending start and GIGI (AI governance) in development.
Faster project delivery
Engineering experience
- AI-enabled systems thinking (SOSX)
- Software energy measurement & sustainability (PHP Energy)
- International R&D programmes (ITEA GreenCode)
Words from
clients.
Why organisations choose Digital Tactics.
Deep Technical Expertise
25+ years of hands-on engineering across PHP, Python, AWS, and AI. We've delivered 170+ projects for clients from Banijay to the British Geological Survey, we build what we recommend.
Accredited & Trusted
AWS Consulting Partner, Cyber Essentials certified, and Gov.uk Digital Marketplace approved. Trusted by regulated industries for over a decade with memberships across Forbes Tech Council, IET, and BCS.
Products & Research
Nine commercial products born from real engineering challenges, plus active leadership of the international ITEA R&D programme GreenCode, with the ITEA project GLEAM pending start. We invest in the technology we sell.
Led by a scientist turned technologist.
Chris Dean founded Digital Tactics in 2011. He read chemistry (MChem) at the University of Sussex and undertook postgraduate research at the University of Southampton's Optoelectronics Research Centre, and his career since has kept one foot in science and one in software.
Before Digital Tactics, Chris spent a decade as Head of Technology at Endemol Shine UK, the British arm of one of the world's largest independent television production groups, running the secure cloud platforms behind live shows including The Million Pound Drop, Deal or No Deal and Big Brother. Earlier, at fintech Netbasic, he was one of the seven people who took the company to No. 3 in the Sunday Times Tech Track 100.
He initiated and leads GreenCode, a multinational ITEA (Eureka cluster) research programme on energy-efficient software, for which Digital Tactics holds the UK National Contract with ITEA. He is also UK lead and a work package lead for GLEAM, an ITEA-labelled project on energy-efficient, privacy-preserving AI for healthcare that is pending start. He serves as a Technology Expert to the European Commission and as an independent application assessor for Innovate UK.
Chris has been a member of the Forbes Technology Council since 2022, where he founded and leads its CleanTech/ClimateTech group, and is a member of the IET and BCS. He mentors founders through the Institute of Directors and Digital Boost, and has been a Help to Grow alumni advisor since 2022.
We work across media and entertainment, professional services, higher education, healthcare, energy, government, and financial services. Our 170+ project portfolio spans organisations from FTSE-listed companies to startups and international research consortia.
Both. Our services team delivers bespoke software development, consultancy, and managed services. Our products team builds and maintains nine commercial products. Many of our products were born from client engagements where we identified a repeatable need.
We are practitioners, not theorists. We build AI-powered products (SOSX, Disseminator, Flowy), deliver AI transformation consultancy, and participate in international AI research. Our approach is grounded in real engineering, every recommendation is backed by hands-on experience.
Yes. We actively participate in and lead international R&D programmes including the ITEA GreenCode project. Our research work directly feeds our product development, Research Box and PHP Energy both emerged from our GreenCode involvement.
A good starting point is a conversation. Contact us to discuss your requirements, whether that's a product demo, a consultancy engagement, or a partnership discussion.
Ready to build something serious?
Get in touch to discuss your project, explore our products, or talk about partnership opportunities.
AI software engineering and innovation
for ambitious organisations