Privacy Policy

1. Introduction

Digital Tactics Ltd ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website at digitaltactics.co.uk (the "Website") or engage with our services.

We are the data controller for the personal data we process. Our company details are: Digital Tactics Ltd, 5 Boundary Road, Hove, East Sussex, BN3 4EH (Company Number: 07666910).

Last updated: 2 April 2026

2. What Laws Apply

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). Where we work with clients or partners in the European Economic Area, we also comply with the EU GDPR.

3. What Information We Collect

We may collect the following personal data:

• Contact information: name, email address, phone number, company name — when you contact us via the website, email, or phone
• Enquiry details: the content of any message or brief you send us
• Technical data: IP address, browser type, operating system, and pages visited — collected automatically through analytics (with your consent)
• Cookie data: preferences and usage patterns — see our Cookie Policy for full details

We do not collect sensitive personal data (such as health, religious, or political information) through this Website.

4. How We Use Your Information

We use your personal data for the following purposes and lawful bases:

• Responding to enquiries (lawful basis: legitimate interest) — to reply to your contact form submissions, emails, or phone calls
• Providing services (lawful basis: contract performance) — to deliver the services you have engaged us for
• Website analytics (lawful basis: consent) — to understand how visitors use the Website and improve our content. Analytics cookies are only set with your explicit consent via our cookie banner
• Legal compliance (lawful basis: legal obligation) — to comply with applicable laws, regulations, or legal proceedings

We do not use your personal data for automated decision-making or profiling.

5. Cookies and Analytics

We use cookies on this Website. When you first visit, a cookie consent banner allows you to accept or reject non-essential cookies. We use:

• Strictly necessary cookies: essential for the website to function — set without consent as permitted by law
• Analytics cookies: Google Analytics (G-D99D1K336T) — only set with your explicit consent. These help us understand how visitors use the Website

For full details about the cookies we use, how to manage your preferences, and how to withdraw consent, please see our Cookie Policy.

6. Who We Share Your Data With

We may share your personal data with:

• Service providers: hosting providers (AWS), analytics (Google), and email services — who process data on our behalf under data processing agreements
• Professional advisers: accountants, lawyers, or auditors where necessary
• Law enforcement: where required by law or to protect our legal rights

We do not sell your personal data to third parties. We do not share your data with marketing partners without your explicit consent.

7. International Transfers

Some of our service providers (such as Google Analytics and AWS) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions, in compliance with UK GDPR requirements.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purpose it was collected:

• Enquiry data: 2 years from last contact, unless a commercial relationship is established
• Client data: 6 years after the end of the engagement (to meet legal and tax obligations)
• Analytics data: anonymised and aggregated — individual data is not retained beyond 14 months

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate data
• Right to erasure: request deletion of your data (where there is no compelling reason to continue processing)
• Right to restrict processing: request that we limit how we use your data
• Right to data portability: request your data in a structured, commonly used format
• Right to object: object to processing based on legitimate interest
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time (including cookie preferences via our cookie banner)

To exercise any of these rights, please contact us using the details below. We will respond within one month.

10. Security

We take the security of your personal data seriously. We hold Cyber Essentials certification and implement appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), access controls, and regular security reviews.

11. Third Party Links

The Website may contain links to third party websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any website you visit.

12. Children's Privacy

The Website is not intended for children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with the date of last update. We encourage you to review this page periodically.

14. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113

We would appreciate the opportunity to address your concerns before you contact the ICO. Please reach out to us first.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: info@digitaltactics.co.uk
• Phone: (+44) 1273 411 190
• Address: Digital Tactics Ltd, 5 Boundary Road, Hove, East Sussex, BN3 4EH
• Company Number: 07666910